“The Party Ends In Hell”

Those are words scrawled on a sign.

Carried by a man standing on a busy street corner.

Shaking a self-righteous finger at the people walking in and out of nightclubs, in and out of restaurants, in and out of coffee houses on a Friday night.

That’s not good church marketing.

Not even close.

It’s not the truth in love.

It doesn’t represent our brand — our Lord and Savior, Jesus Christ.

Such tactics drive people away. Such tactics fuel a distorted stereotype of Christians.

The approach is wrong.

It’s harmful.

Please don’t do it.

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