Church Marketing: Don’t try to sell a free gift

So often, I find myself trying to "sell" people on Christianity. The benefits are great, I tell them. [Insert maniacal car dealer voice here and add wild hand gestures] With the FREE acceptance of Christ's ....

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Dadgummit, Baptists sure talk weird!

I didn't grow up in a Baptist household. So when I started hanging around Baptists -- and then married one -- I was introduced to a new vocabulary. Interesting words like dadgum and pea-picker made their debut in my ....

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Church Marketing Pitfall: Paralysis of Analysis

Yesterday I watched a recording of a sermon given by Pastor Harvey Carey at the 2009 Global Leadership Summit. The entire speech was as convicting as it was inspiring. But one thing that struck me ....

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