I was recently listening to a podcast by Bill Hybels, senior pastor at Willow Creek Community Church in South Barrington, Illinois.
Bill was preaching about having wisdom in the workplace and using a number of verses from the book of Proverbs as his focal text. One comment he made stuck with me:
“Those [people] who add the most value in an organization have the greatest influence.”
Then he went on to ask something like: Would people at your workplace cry if you left?
I chewed on that for awhile, and then I thought about churches.
If your church closed up today, would those in your community cry?
Are you such a good and integral neighbor that if you announced you were moving away people would beg you to stay?
Or would your church simply vanish?
We cry when something of personal value is taken away. This doesn’t always have to be money or an item of monetary value. It could be a relationship. A service. A ministry.
Does your congregation participate in church ministry and church outreach?
Are you involved in these things we call Hands and Feet Marketing?
What value does your church add to the community?
The answer to that question might help you identify your strengths and build on those.
Or, the answer could help you assess your impact as a church and help you rethink your church outreach strategies, to help you become the neighbor God needs you to be in your community.
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Hands and Feet Marketing can help you assess and develop your church marketing and church outreach strategies.