My wife visited Charles Stanley’s church in Atlanta one time and they let all the visitors sit in the front few rows of the center section. Easy to see the renowned preacher. And, because the sermons were televised, a chance to be on TV.
The VIP visitor experience.
Not every church is televised.
But every visitor should be treated to an exceptional experience.
Here is a list of things you might try:
- Visitor parking — Near the door and accessible.
- Trained greeters — Smiles, handshakes, happy, not creepy, etc.
- VIP seating — A visitor’s section, something with a good view, but not necessarily in the front row intimidation zone.
- Usher — Someone to seat the visitors and follow up with them after the service. Someone to direct them to a Sunday School class.
- Meet-and-greet with the pastor — The pastor should make a point to walk the aisles and do his/her best to greet each visitor. This is made easier with a visitor’s section. Impossible, you say? Why?
- Connection Point — Our church does this. It’s a one-stop shop for visitors. The people who man this table can answer all questions about the church and are trained to pray with people.
- Free coffee — Lots of conversations happen at the coffee kiosk!
- Donuts — ‘Nuf said.
This is certainly not an exhaustive list, but it’s a starting point. So much of your church marketing happens at the front door. Make a visitor’s first time at your church a genuine, welcoming experience.
What does your church do to provide visitors a welcome experience?
Feel free to share your thoughts in the comment section below.