The biggest church marketing mistake
We often make this mistake. The lapse is not always intentional. It's often simply a result of moving too fast or coasting on autopilot or riding the waves of past success. What is the mistake? ....
Category: church outreach
Church Marketing: What is it about bread?
I can't say that anyone has ever knocked on my door and brought me a loaf of fresh baked bread. But I can say that in one week two people from two different churches told ....
Church Marketing: ‘We’ve always done it that way’ is a bad answer
If you're spending money, time or energy on a church marketing strategy, be ready to answer this important question: Why? If your answer is "We've always done it that way" then you have a lot ....
Church Marketing: Don’t “we we” on your prospects
Have you noticed churches that "we we" all over themselves? You hear it in their conversations. You read the words on their websites. We have a modern church. We have a talented pastor. We are ....
Don’t wait for the church. You ARE the church!
If someone is starving, you don't have to wait for the church to start a program to feed that person. If someone is homeless, you don't have to wait for the church to start a ....
Church Marketing: 5 steps to begin living 1 John 3:16-18
Bob Goff, a speaker at this year's Global Leadership Summit spoke about the following Scripture. 1 John 3:16-18 This is how we know what love is: Jesus Christ laid down his life for us. And we ....
7 tips to avoid the marketing scramble
Churches are busy places. There's always something going on. You're planning an event. Or you're building a new youth center. Organizing VBS. Launching a new outreach. There are so many logistics involved. Sometimes the last ....
Happy Anniversary! What we’ve learned after one year of Hands and Feet Marketing
Exactly one year ago, Corinn and I launched Hands and Feet Marketing as a resource to help churches rethink and refresh their ideas about church marketing. It's been quite an adventure, so we thought we'd ....
Church Marketing: Nobody says it better than Jesus
Our pastor discussed Matthew 25:31-40 on Sunday. I think it makes for a great Monday Hands and Feet Church Marketing post. Read it and let me know your thoughts. "When the Son of Man comes in ....
Church Marketing: Don’t try to sell a free gift
So often, I find myself trying to "sell" people on Christianity. The benefits are great, I tell them. [Insert maniacal car dealer voice here and add wild hand gestures] With the FREE acceptance of Christ's ....