People need to see the faces of starving children
Nobody enjoys seeing photos or videos of abused or starving children. But advertisers and activist groups keep putting them on television. You know why? (more…)
Category: church communication
Have I been using the wrong ‘O’ word?
Our choice of words can make all the difference. I heard recently that we can often replace the word "opportunity" with the word "obligation." Let's see how it works. (more…)
Church Marketing: Do you know your audience?
One of the keys to effective church marketing is this: Know your audience. So who is your audience? I'll be honest with you, when I'm sitting in the crowd and the band is playing and ....
Saturday Rewind: Billboards for Jesus
Billboards aren't cheap. And they work best when they're in the right place with the right message at the right time. Here's a way to save a lot of money on billboards and be more ....
Look to your pews for life-changing stories and hope
Every life is interesting. Every testimony is life-changing. When was the last time your church invited someone up to the pulpit to share his or her testimony? (more…)
Church Marketing: 3 keys to an effective social media strategy
1. One person 2. Another person 3. A conversation When it comes to church marketing, the best social media strategy is a simple conversation between two people. Why make it so tough? (more…)
I wonder what happened to that one guy
Have you been wondering what happened to that one guy? The one that visited your church that one time. Or the one (more…)
Saturday Rewind: How much is one soul worth?
Originally published on August 24, 2012. ROI. Return on Investment. It's a phrase that rattles through businesses worldwide. It often drives the world of marketing -- church marketing, included. How much did we receive in ....
Above (the world) and (not) Beyond (the Bible)
What kind of service do you expect when you enter a store or a restaurant? Kindness. A smile. Quick and honest answers to questions. A trustworthy and high-quality product. Consistency. Do you provide that quality ....
Reach out to those who’ve lost loved ones
The holidays are rough for those who have lost loved ones. For some, it's another year without a spouse or a parent or a grandparent or a sibling. (more…)