Church marketing and belly fat. What’s the connection?
I've learned that the quickest way to look like I've lost 10 pounds is to suck in my gut. And when I suck that puppy in, I get a brief glimpse of what I could ....
Author: Eric
The biggest church marketing mistake
We often make this mistake. The lapse is not always intentional. It's often simply a result of moving too fast or coasting on autopilot or riding the waves of past success. What is the mistake? ....
Church Marketing: What is it about bread?
I can't say that anyone has ever knocked on my door and brought me a loaf of fresh baked bread. But I can say that in one week two people from two different churches told ....
Church Marketing: ‘We’ve always done it that way’ is a bad answer
If you're spending money, time or energy on a church marketing strategy, be ready to answer this important question: Why? If your answer is "We've always done it that way" then you have a lot ....
Church Marketing: Don’t “we we” on your prospects
Have you noticed churches that "we we" all over themselves? You hear it in their conversations. You read the words on their websites. We have a modern church. We have a talented pastor. We are ....
Don’t wait for the church. You ARE the church!
If someone is starving, you don't have to wait for the church to start a program to feed that person. If someone is homeless, you don't have to wait for the church to start a ....
Church Marketing: 5 steps to begin living 1 John 3:16-18
Bob Goff, a speaker at this year's Global Leadership Summit spoke about the following Scripture. 1 John 3:16-18 This is how we know what love is: Jesus Christ laid down his life for us. And we ....
I think I’ve been lying to people
We moved our family of five from our home in Missouri to Texas two years ago so I could take a marketing job at an incredible university. For two years people have asked me: "So ....
7 tips to avoid the marketing scramble
Churches are busy places. There's always something going on. You're planning an event. Or you're building a new youth center. Organizing VBS. Launching a new outreach. There are so many logistics involved. Sometimes the last ....
Happy Anniversary! What we’ve learned after one year of Hands and Feet Marketing
Exactly one year ago, Corinn and I launched Hands and Feet Marketing as a resource to help churches rethink and refresh their ideas about church marketing. It's been quite an adventure, so we thought we'd ....