Easter’s over. Now the hard work begins.

Your Easter service has come and gone.

The many weeks and months of hard work, sweat, and probably a few tears were worth it.

The sanctuary was packed. Visitors showed up in droves. The message hit the mark. The music was perfect. The atmosphere was ripe for an incredible worship experience. People responded. People were saved. Giving was up. You even got a few new members.

Whew!

Time to rest. Time to take a few weeks off. Right?

I don’t think it’s coincidence that the book that follows the four Gospels is the book of Acts.

After Christ is resurrected and makes himself known to his followers, he tells them: “You will receive power when the Holy Spirit comes on you, and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.”

And we know that once the Holy Spirit arrived, Christ’s disciples were empowered and given the authority to build Christ’s Church. That building of the Church hasn’t stopped for more than 2,000 years.

For us today, the Holy Spirit is already here. He has delivered people to your door. On Easter, you told them they needed the Risen Savior. They responded.

Now, they need to be contacted, shepherded, loved. We must minister to them and meet their needs.

So, no. Now is not the time to rest. Easter’s end is also the beginning of something great. It’s hard work from here on out. But the Holy Spirit gives us great power to do it.

Are you ready?

How are you and your church responding to the blessings of Easter? Are you resting or are you mobilizing?

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Easter is not the end game. It’s the beginning. Successful corporations, nonprofits, and other institutions pull out all the stops to get your name and your contact information. And once that information is provided, they work tirelessly to engage with you, make you a customer or donor, and maintain a relationship. Churches should do the same, but the motive is quite different. The motivation should be the opportunity to develop men and women to become fully devoted (and engaged) followers of Christ. Find out how Hands and Feet Marketing can help you rethink and refresh your approach to church marketing by focusing on ministry and outreach.

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