Most churches will host dozens of events each year. Some will host hundreds.
Not every minister, staff member, deacon, etc. can make every single event. But there are several key events each year — events on the level of Easter Sunday — which require everyone’s participation.
Identify those events early. Call them something like “A-Level” or “Level One” events.
Why is this important?
It’s important because the level of staff and ministerial participation in these “A-Level” events is noticed by the church body.
When an event receives that classification, it’s understood that everybody rows. No vacation is taken at that time. No conflicting events are scheduled. Ample planning time is allotted. Involvement is mandatory.
If a pastor stands in the pulpit and speaks of the importance of an upcoming event, telling the people “You don’t want to miss this,” it will be noticed if he doesn’t show up.
If something is billed as “church wide” and the minister of education and the evangelism pastor fail to show, it sets a tone.
Set the expectation early when you’re laying out the calendar.
Some tips:
- In larger churches, you might only schedule a handful of A-Level events.
- Avoid burnout. Try not to schedule these events in close proximity to each other.
- Create B-Level and C-Level classifications with appropriate staffing requirements.
Proper planning and staffing of A-Level events is good church marketing.
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