If I walked into your church tomorrow and asked 10 random people what your church’s mission statement is, could they tell me?
Why is a strong mission statement important?
Your church mission statement should drive, guide and focus your congregation. A strong mission statement, along with established goals, allows you to keep your church marketing efforts, your outreach and ministries, on target.
For some churches, the mission might be outdated and need to be refreshed. That’s okay. Take time to do it. Business leader Patrick Lencioni says a mission statement should answer six critical questions, which we’ve written about before.
If you have a mission statement that honors God and obeys the commandment to spread the Gospel through service and witness, you should make sure your church members hear it often and see it in action.
What steps does your church take to help the church learn and live out the mission statement?
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Hands and Feet Marketing can help you set goals and develop strategic church marketing plans.